Photo is from SAE International and is a clickable link to the SAE International Baja website. Baja SAE Carolina: Behind the Scenes of an Epic Off-Road Challenge By Jon M. Quigley If you’ve ever wondered what goes into hosting a world-class engineering competition, this event is it.  From Technical Inspection protocols ensuring every student-built vehicle […]

Unlocking Innovation and Lateral Thinking Creative problem-solving is a dynamic approach that pushes individuals and teams beyond conventional boundaries. By nurturing a culture of curiosity, open-mindedness, and experimentation, creative problem-solving empowers you to tackle challenges in new and unexpected ways. When combined with lateral thinking, you can uncover solutions that might otherwise remain hidden.  We […]

Introduction to New Product Development New product development is the process of transforming an idea into a marketable product or service. It involves market research, product design, testing, and eventually launching into the marketplace. By following a well-structured approach, businesses can reduce risks, optimize resources, and set a clear trajectory for growth.  We have spent […]

Recipes for Success and the Limits of Repeatability by: Jon M. Quigley Product development is often associated with processes. We would say that these processes are essentially product development recipes.  Product development and the parallels to cooking are undeniable. Both require carefully crafted recipes, skilled cooks, and adaptability when conditions change. But just like high-altitude […]

Introduction to Product Testing and Verification In today’s competitive market, product testing plays a pivotal role in ensuring product quality, safety, and user satisfaction. This process not only validates the product’s functionality but also exposes any hidden flaws, giving businesses confidence before launch. A critical part of product testing is hypothesis verification, a scientific method […]

The Rise of Software-Defined Vehicles The automotive industry is transforming, with Software-Defined Vehicles (SDVs) driving this new era of mobility. SDVs represent a shift from hardware-centric vehicles to vehicles where software plays a central role in controlling everything from navigation and entertainment to critical safety systems. This is not just a buzzword thing, but neither […]

A Song As I wrote this, I kept getting that song by Barenaked Ladies, One Week, going through my head. I have been working on the bassline for that song. My kid introduced the song to me some years back and just recently I thought about learning it. I’m very close. Estimating I have a […]

The Product Development Hike. You won’t read far in product development, where product road map analogy (or actuality) is brought up. Recently, I saw a tweet (is it still called tweet, or is it an X) from @CGLambdin. I wish I had captured the tweet for posting here, but I recall it was about the […]

I usually have little problem writing. I write multiple columns at technical and business magazines per month; I have a book or books in the queue at any given time. This has taken much longer than I had hoped, but for days, my mind raced. I ran through many Jimmy Buffett experiences and have never […]

Our Loud Team Members There is more to engagement then quieting the loud voices. For example, intrinsic motivation and a sense of agency. We thank Ngan Tran for posting an article on LinkedIn; the piece is found at LinkedIn Article, we do not disagree with much of what they write in the paper but have […]