Executive Decisions and Product Launch Failure Most executives do not wake up in the morning intending to launch a defective product. They are not trying to damage customer trust. They are not attempting to trigger recalls, incur warranty costs, or cause reputational damage. Most are attempting to balance delivery schedules, investor expectations, internal politics, manufacturing […]
Product Development Writing — Engineering Beyond Engineering I never intended to become a writer. I intended to become a product development professional. Like many engineers, I initially believed technical competence and creativity would largely determine success. Certainly, strong engineering capability matters. But over time, reality exposes a far more complicated truth: Products rarely fail solely […]
The reflex response after a defect escape is often predictable: add more inspectors. More containment. More gate reviews. More signoffs. More checklists. The organization feels pressure to “do something,” and inspection fallout becomes the preferred reaction because it is visible, immediate, and politically safer than confronting systemic process weakness. The problem is that inspection fallout […]
Introduction – Delays Are a Symptom, Not the Problem “Engineering needs three more weeks.” This post was prompted by a LinkedIn post Prevent Delays with CM2. This statement has become normalized across industries, yet it signals something deeper than scheduling inefficiency. Configuration Management Delays are not caused by lack of effort, poor planning, or even […]
Modern products are rarely single, fixed configurations. Instead, they exist as families of variants designed to meet different customer needs, regulatory requirements, and operational environments. Managing this complexity requires a disciplined approach to product structure, configuration management, and verification. One of the most important concepts supporting this effort is the 150% eBOM. That leads to […]
New Part Number vs Revision Level in Product Management One of the most debated topics in product management and configuration management is the decision between New Part Number and Revision Level. When should a design change require a brand-new part number?When is a revision level update sufficient? The answer affects traceability, supply chain management, quality control, […]
The Business Cost of Inadequate Testing and Verification Inadequate Testing Priorities: The Hidden Business Risk in Product Development In product development, testing and verification are often praised in principle but underfunded in practice. Organizations regularly declare quality as a core value, yet budget allocations and schedule pressures reveal a different reality. I am grateful to […]
The Iterative Development Process in Modern Product Development The iterative development process is not a single activity or phase—it is a system of interconnected disciplines working together throughout the product lifecycle. The attached graphic illustrates this system as a set of interlocking gears, each representing a critical capability required to move from concept to successful […]
The Growing Myth of OTA Quick Fixes The automotive industry loves the promise of OTA software updates. The idea that misbehavior in the field can be “fixed remotely” has become part of both product strategy and marketing. Industry voices often proclaim, “If something goes wrong, we’ll just push an update.” Yet, rising software-related recalls and increasing regulatory scrutiny tell a […]
BOM Data Integrity in a “Post‑BOM” World (and Why I Disagree) Reading “2026 – The year we have to unlearn BOMs!” immediately brought back decades of scars from broken configurations, field failures, and costly recalls rooted in poor BOM data integrity. The thesis that classic assemblies and traditional BOM thinking have become obsolete misses […]