Relaxation in Moderation and Sustainable Success Relaxation is important. Recovery matters. Rest is necessary. But “relaxation in moderation” is an idea that deserves more scrutiny than most people give it. In modern culture, relaxation is often marketed as a permanent or desired end state: avoid stress, minimize discomfort, seek convenience, optimize ease, remove friction. Yet […]
How to Use AI in Business Processes for Faster Quoting, Smarter Design, and Improved Manufacturing Quality Artificial intelligence is no longer experimental—it is becoming essential for companies looking to improve speed, accuracy, and decision-making. The real opportunity lies in applying AI business processes across the value chain, particularly in quoting, design exploration, material substitution, and […]
Modern products are rarely single, fixed configurations. Instead, they exist as families of variants designed to meet different customer needs, regulatory requirements, and operational environments. Managing this complexity requires a disciplined approach to product structure, configuration management, and verification. One of the most important concepts supporting this effort is the 150% eBOM. That leads to […]
In many organizations, teams face a subtle but dangerous behavior known as product development chicken. This occurs when individuals delay communicating problems or risks, hoping that someone else’s issue will surface first. Instead of addressing challenges early, teams wait until the project is already in trouble. The result is predictable: missed deadlines, increased costs, and […]
Risk Sensitivity Balance in Product Development and Manufacturing: Calculated Risks in a Technology-Driven World In today’s hypercompetitive environment, product development and manufacturing risk management have become strategic differentiators. Organizations that master risk sensitivity balance outperform those that either recklessly gamble or cautiously stall innovation. I have spoken and taught on risk management. Whenever risk comes […]
Why Software-Defined Vehicles Demand Stronger Verification and Validation Software-defined vehicles (SDVs) are reshaping automotive engineering. Vehicle behavior is no longer fixed at production; it evolves through over-the-air (OTA) updates, software feature toggles, and AI-enabled decision logic. This shift dramatically raises the stakes for SDV verification. Personally, I think treating a vehicle like IT equipment may […]
The Iterative Development Process in Modern Product Development The iterative development process is not a single activity or phase—it is a system of interconnected disciplines working together throughout the product lifecycle. The attached graphic illustrates this system as a set of interlocking gears, each representing a critical capability required to move from concept to successful […]
APQP Testing Limitations in Automotive and Manufacturing Quality Advanced Product Quality Planning promises robust launches, but APQP testing limitations often emerge when teams equate “meets spec” with “fit for use.” APQP testing limitations become most evident when products pass all defined tests yet still fail in customer applications, field use, or long-term durability. The root cause […]
The ROI Trap in Equipment Maintenance Decisions It is cool when I hear engineers early in their career chat with me about their engineering, both design and manufacturing. about, well, I want to say face-palm moments. One such example is when executives often ask for ROI on equipment maintenance numbers, even though the line has long […]
The Growing Myth of OTA Quick Fixes The automotive industry loves the promise of OTA software updates. The idea that misbehavior in the field can be “fixed remotely” has become part of both product strategy and marketing. Industry voices often proclaim, “If something goes wrong, we’ll just push an update.” Yet, rising software-related recalls and increasing regulatory scrutiny tell a […]