A Product Is Both Good and Bad—Until Tested Not everything can be turned into a process. This is especially true early in product development, where ideas evolve faster than data. But there is a dangerous phase where uncertainty masquerades as progress. Like Schrödinger’s famous thought experiment, an untested product exists in a paradoxical state: it […]

When the Schedule Is “Managed” but Still Sinking Not everything can be turned into a process—especially in product development, where discovery and uncertainty are unavoidable. But there is a dangerous gap between acknowledging uncertainty and pretending it is under control. The image illustrates a familiar scenario: a project manager confidently “monitoring and controlling” while the […]

When Testing Competes with the Calendar Not everything can be turned into a process—especially early in product development, where learning is still underway. However, one decision consistently creates downstream damage: allowing testing to compete directly against launch dates. The image captures a familiar and dangerous scenario—standing still on the tracks while “time to ship” accelerates […]