Executive Decisions and Product Launch Failure Most executives do not wake up in the morning intending to launch a defective product. They are not trying to damage customer trust. They are not attempting to trigger recalls, incur warranty costs, or cause reputational damage. Most are attempting to balance delivery schedules, investor expectations, internal politics, manufacturing […]

When Testing Competes with the Calendar Not everything can be turned into a process—especially early in product development, where learning is still underway. However, one decision consistently creates downstream damage: allowing testing to compete directly against launch dates. The image captures a familiar and dangerous scenario—standing still on the tracks while “time to ship” accelerates […]