How do new ideas occur to us? What is the secret mixture that enables this spark that creates something new?  I have long wondered this, including when watching my son build things that I found interesting, and with no clear sign of what of the source of that idea that became reality.  I saw him […]

Brainstorming as neologism began with Alex Osborn of the advertising agency BBDO in 1942. His primary concern was creative thinking. In general, classical brainstorming generally follows this pattern: Gather a group of people Decide on a duration and quantity of ideas desired Solicit ideas from group members No editing, snide comments, or insults Collect ideas […]